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AD company Receives Sustainability Award of the Year

“Proof that years of hard work pay off,” says Jan Hedenborn, CEO of AD company.

During Product Media Days, a two-day trade fair for the promotional products industry held at House of People in Stockholm, AD company was presented with the Sustainability Award of the Year by the industry association Product Media Association (PMA).

“Just being nominated felt like a great achievement, especially considering the competition,” says Jan Hedenborn.

Long-Term Commitment Recognised

Voting took place during the first weeks of January, and on Wednesday, AD company received the award.

The recognition reflects years of systematic work in areas including chemical management, product development and social responsibility throughout the supply chain. The jury highlighted the company's long-term strategy and its ambition to continuously improve the products brought to market.

“Sustainability has become a natural part of our business and influences many of the decisions we make. In fact, we published our first sustainability report back in 2004, which was early for our industry. Although we are a relatively small company, we have always had great ambitions in this area,” says Jan Hedenborn.

“Receiving this recognition is proof that years of hard work pay off. Right now, for example, we are working intensively to develop products without intentionally added PFAS, combining material development with comprehensive chemical control and independent laboratory testing.”

The Jury's Motivation

The Sustainability Award of the Year is presented to a company that consistently leads the way in environmental and sustainability efforts. As a team, you take responsibility for the environment we all share, with exceptionally high ambitions. You continuously demonstrate a genuine focus on a long-term strategy to improve the products brought to market – most recently with the goal of eliminating PFAS.

For Further Information

Jan Hedenborn, CEO – +46 738 08 78 88

Catrin Josefsson, Marketing Manager – +46 702 51 92 59

Umbrellas Without Added PFAS – A Unique Industry Initiative

AD company, based in Jönköping, Sweden, is launching a complete range of umbrellas manufactured without intentionally added PFAS, featuring canopy fabric made from recycled polyester (rPET) derived from PET bottles. The initiative is the result of several years of collaboration with suppliers to replace PFAS-based water-repellent treatments and develop alternatives that combine functionality, quality and carefully considered material choices.

This marks an important step in the company's ongoing work with chemical management and product development, in an industry where PFAS-based treatments have long been used to create water-repellent surfaces.

PFAS, often referred to as “forever chemicals”, are highly persistent substances that can remain in the environment for a very long time. Some PFAS can also accumulate in humans and animals. Several substances within this group have already been restricted or banned in the EU due to risks to human health and the environment.

We're not waiting

“We don't want to wait for legislation – we're taking action now. Our umbrellas are designed to provide effective water repellency without intentionally added PFAS. We also work systematically with chemical management and independent laboratory testing to verify compliance with our requirements,” says Jan Hedenborn, CEO of AD company.

AD company aims to contribute to the development of more responsible material choices and improved chemical management within the promotional products industry.

AD company – Key facts

Founded in Jönköping, Sweden – one of the country's most established companies in the promotional products industry.

Works systematically with quality, chemical management, social responsibility and traceability.

Offers a range of umbrellas manufactured without intentionally added PFAS, featuring canopy fabric made from recycled polyester (rPET).

Supplies the grocery retail sector, including reusable shopping bags made from recycled materials.

PFAS – Key facts

PFAS (per- and polyfluoroalkyl substances) are a large group of chemicals that have been used in products to provide water-, grease- and stain-repellent properties.

They are often referred to as “forever chemicals” because they are highly persistent. Some PFAS can accumulate in humans, animals and the environment.

Several PFAS substances have already been restricted or banned in the EU. Certain substances within the group have been linked to serious health risks, including cancer and effects on the immune system.

For further information

Jan Hedenborn, CEO

Phone: +46 73 808 78 88

Email: jan@adcompany.se