In the last few years, AD company has focused on marketing and range optimization. A large part of its range – more than one-third – has been phased out, and new articles have been brought in.
AD company is working on creating a well-conceived range area with greater depth than previously.
The project has begun and progress is being made. More time is needed, however, before all the chips really fall into place.
Our development is consistently cost-effective, which is the foundation of our ongoing cooperation with our resellers. The AD company range should be perceived as reasonably priced. We aim for a price-leading position in our prioritised range areas.
AD company imports most of its products from suppliers in China. However, we do business throughout Asia – from Pakistan and India to Taiwan, Korea and Japan, and more. Many of our cooperation partners have delivered to AD company and its customers for several decades. Consequently, we have considerable insight and solid contacts, particularly when dealing with custom-made special deliveries. Read more under “Trading”
Over the past few years, manufacturing in China has been characterised by rapidly increasing volumes. Rising prices – due to increased demand for materials, higher wages and in some regions a shortage of manpower – imply increasingly stringent requirements on importing from China. Following up quality and delivery has become a key principle for AD company and our suppliers.